Project Details
Services
- Game System Design
- Visual Identity
- Print Collateral + Packaging
Client
BA Studio Project
Location
Binghamton, NY
Year
2025
Credits
Concept, rules design, visual identity, and production mockups by Ryan Menzildjian. The game takes inspiration from Codenames and Pictionary and turns it into a design-thinking activity with cards, rule pamphlets, and physical components.
Info
Brief Cipher is a fast team game where a Lead Designer gets 60 seconds to sketch selected process cards from a shared 5x5 grid. Teammates guess the clue, score by difficulty, and learn design language through play. After critique, I shifted the system from concept cards to process-focused cards and refined typography, color, and layout for quick readability.
Project Palette
Full Brief Cipher palette:
Live Project Documents
Game Deck + Overview
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Page 1 / 4
Rules Pamphlet (Interactive)
Drag horizontally to open/flip sides
Drag left or right
Outside: p1-p3
Process Book
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Page 1 / 10