Poppi Branding Project

• Digital
• Brand Identity
• Packaging Direction

Poppi

Binghamton, NY

2025

Concept and execution by Ryan Menzildjian. This was built as a speculative rebrand with logo exploration, color system work, and campaign mockups.

This concept pushes Poppi toward a bolder, youth-focused look while keeping the product easy to read and recognize. The process moved from moodboards and references into layout testing, then into final branded assets for promo and social use.